KONY 2012 Spawning Good Reporting

by Roger Pynn 

The instant impact nature of YouTube is amazing.  A new “next big thing” is outstripping all those amazing viral videos that have taken us by storm in the past few years … but are we also seeing a new trend:  media taking the time to question what’s trendy?

NBC’s “Today” show has pretty much jabbered on about the phenomenon of KONY 2012’s skyrocketing viewer stats, all but ignoring their own role in driving millions to the 30-minute film (although one paragraph finally emerged in today’s coverage questioning Invisible Children).

Meanwhile, NPR , CNN, and others began to do a “whoa back” and have actually done some pretty solid reporting on the organization behind it … giving a voice to those who say you should look before you leap into a donation to Invisible Children.

That’s healthy journalism.

One Response to KONY 2012 Spawning Good Reporting

  1. Asigurari RCA…

    […]KONY 2012 Spawning Good Reporting « Taking Aim[…]…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: