by Roger Pynn
The instant impact nature of YouTube is amazing. A new “next big thing” is outstripping all those amazing viral videos that have taken us by storm in the past few years … but are we also seeing a new trend: media taking the time to question what’s trendy?
NBC’s “Today” show has pretty much jabbered on about the phenomenon of KONY 2012’s skyrocketing viewer stats, all but ignoring their own role in driving millions to the 30-minute film (although one paragraph finally emerged in today’s coverage questioning Invisible Children).
Meanwhile, NPR , CNN, and others began to do a “whoa back” and have actually done some pretty solid reporting on the organization behind it … giving a voice to those who say you should look before you leap into a donation to Invisible Children.
That’s healthy journalism.