From Her Lips to God’s Ears

by Roger Pynn

Entrepreneur Caroline Limpert has made an “all-in bet” on PR to catapult her new company FITiSTand her Inc. magazine article makes clear and perfect sense.  In the future, she says, she hopes her budget will grow to allow for other supportive marketing tools … but for a startup she knows that a well-planned multi-media public relations program can have an immediate and lasting impact on brand awareness.

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