Customer Disservice 101

by Dan Ward

If you have a few minutes, you owe it to yourself to read this GeekWire post about what is quite possibly the worst company/customer email exchange in history.

If you’re interested in learning every single thing you should never say to a customer, this one has it all. Curse at him? Check. Call him names? Check. Get his name wrong? Check. Belittle him? Check.

And when a member of the gaming media gets involved, make sure you get in a war of words with him as well. Don’t forget to drop names of the people you know, make a couple of empty threats and fail to do any research on the journalist you’re berating.

Oh, and by all means, don’t apologize until after your email chain has gone public.

Honestly, folks, this is one for the record books.

3 Responses to Customer Disservice 101

  1. Frances McMichael APR CPRC says:

    Unbelievable! Just when you think you have seen, heard or read it all — wow. Somebody is getting a big-time reality check.

  2. Oh. My. Gosh. Truly…just…I don’t even know. And he even addresses the guy as “Dan” when his name is “Dave.”


  3. Free Gaming Supplies…

    […]Customer Disservice 101 « Taking Aim[…]…

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