Making the Pitch

by Dan Ward

How refreshing to read a blog post about “The Pitch” that is focused not on media relations, but on any interaction in which you’re pitching an idea, product or even yourself.

Josh Linkner’s Fast Company post, “5 Disastrous Moves That Will Botch Your Pitch,” is not directed at PR pros, but those of us who have stories to tell should pay attention to what he has to say.

In short, Linkner advises us to stay humble, avoid hyperbole, stop selling once the sale is made, stick to the relevant facts and be concise.  To do otherwise can “sabotage an otherwise good pitch.”

Words to live by no matter who or what you are pitching.

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