Cyber Monday Cabernet

by Roger Pynn

I’m a wine lover and so the only thing that motivated me to make an online purchase on Cyber Monday was a promotion from my favorite California vineyard … Clos Pegase from whom I’ve purchased wine for many years.  Admittedly, it had been a long time since I’d ordered from them (I used to belong to their wine club, but when the wine cabinet always seemed overstocked I gave that up).

So when I arrived at their online store and was greeted with a request to renew my relationship with a new user ID and password, I groaned but started the process.  Three tries later I looked for a phone number … but frankly I didn’t have high hopes of help.

Clearly this company puts as much attention on relationship management as they do on making fine wine.  In a matter of a few minutes I had been greeted, transferred to a person who promised to help and had my new profile in place and my order confirmed.

What a deal … a great buy on great wine and great customer service!

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