by Roger Pynn
I’m a wine lover and so the only thing that motivated me to make an online purchase on Cyber Monday was a promotion from my favorite California vineyard … Clos Pegase from whom I’ve purchased wine for many years. Admittedly, it had been a long time since I’d ordered from them (I used to belong to their wine club, but when the wine cabinet always seemed overstocked I gave that up).
So when I arrived at their online store and was greeted with a request to renew my relationship with a new user ID and password, I groaned but started the process. Three tries later I looked for a phone number … but frankly I didn’t have high hopes of help.
Clearly this company puts as much attention on relationship management as they do on making fine wine. In a matter of a few minutes I had been greeted, transferred to a person who promised to help and had my new profile in place and my order confirmed.
What a deal … a great buy on great wine and great customer service!