By Brittany Englert
As I was listening to Pandora streaming on my phone during my nightly run last night, a commercial for J.Lo’s new clothing line at Kohl’s came on. At the end of the ad, it told me to click on the link to create my own J.Lo inspired Pandora channel.
Every time Pandora interrupts my channel with ads while I’m running, I get a little irritated. I’m not sure how many more times I can handle listening to an ad for Living Social at this point.
Despite my irritated state of mind, the J.Lo commercial reminded me of an article I read the other day about a proposed bill by State Sen. Stephen Wise in Jacksonville to allow advertisements in Florida state trails and parks as a way to generate revenue. The thought of this makes me cringe. It also made me question how invasive advertising has become. How dare the state take away from what little natural environment is left and put an advertisement in the middle of it. Isn’t the point of enjoying the natural outdoors to take advantage of the opportunity to escape for a little bit and just be? Where can I run without being bombarded by advertisements? I run to escape (and to train for the upcoming Disney half-marathon) but I can’t seem to escape advertising. I’m beginning to think that signs of advertising is a sign that I’m home and in a developed part of society.
Maybe it’s time to take a step back and determine if advertising has become so much of nuisance and so commonplace to its target market that it’s losing its effect and purpose, and more importantly, its appeal.