Is This the New Cold Call?

by Kim Taylor
As I returned to the office today I was met with a voicemail from a telecom vendor. It wasn’t unusual; I get many, many unsolicited requests from copier sales people, office supply vendors – the standard for any business like ours.

If I’m being honest, I rarely return the calls unless on the very infrequent occasion the vendor is offering a service I actually need. Pretty typical, right?

Today’s call, however, was followed up with an email (marked urgent!) and moments later an invitation to connect on LinkedIn.

Perhaps she should be rewarded for her dogged approach, but a call, URGENT email, and an invitation to connect via LinkedIn all within minutes of each other strikes me as sales overkill.

Our business is all about targeted communications, so maybe my outlook is all wrong here. What do you think?

One Response to Is This the New Cold Call?

  1. […] Is this the New Cold Call? – September 29, 2011 […]

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