Easy Does It

by Roger Pynn

 

Yet another cautionary tale for social media users came in the form of the Hewlett-Packard exec so excited to update his LinkedIn profile that he gave away critical competitive intelligence.

This certainly isn’t “breaking news,” but Bloomberg Businessweek editors found it important enough to develop this article with some tremendous insight on what your competitors might be doing to gain insight into your proprietary information.

Taking Aim is all about targeted communication.  Not all communication is targeted … but you can become a target very quickly if you’re someone like HP VP Scott McClellan … the company’s chief technologist.  In Douglass MacMillan’s Bloomberg article there’s a chilling warning:

“Competitors obviously watch each other in social media just as they have historically monitored each other in the media and in public presentations,” said Shel Israel, an author and consultant on online networks.  “Social media is a new data-abundant source that is here to stay.”

If you’re somebody to watch … someone who the competition knows is “in the know” … pushing the share, post or update button can very easily target the wrong person.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: