by Dan Ward
My two partners re-tweeted this today about double-dip recession worries. Let’s face it, after the debt ceiling mess, the stock market tumble and the worrisome signs on job creation, we’re all worried.
The question is: what are you doing about it?
No, I’m not asking whether you’re saving more or dining out less. Rather, what are you doing in your profession to deal with this anxiety? If you’re worried, doesn’t it make sense that your bosses and your clients are worried, too?
We have a saying here, “Focus on what keeps the client awake at night.” What are you doing to address the financial worries that are keeping your companies and your clients awake right now? What are you doing, now more than ever, to make yourself an essential part of their success, an essential part of their ability to survive and thrive in a struggling economy? What are you doing to identify new opportunities for them to grow their business? What are you doing to help them connect with and preserve beneficial relationships with their customers?
If you want to put your mind at ease, it’s their worries that you should be worried about.