The Dream Verdict

by Dan Ward

Though many supposedly objective journalists are joining the throngs of Cable Network pundits in denouncing the Casey Anthony verdict, my guess is that there is much rejoicing in media business offices.

If Anthony had been found guilty of murder and sentenced to prison, there would have been follow-up news coverage to be sure, but at some point the world would move on and media would have to fight over the next major non-news story that drives web click revenue.

But now, media will be able to continue their non-stop coverage … Casey comes home, Casey meets with her family, Casey applies for work, Casey goes to a restaurant, Casey signs a book deal.  Every move that Casey makes for the foreseeable future will be cause for “Breaking News” coverage, keeping her name and image front and center on online news sites.

Many of us had hoped that the verdict would be the beginning of the end for wall-to-wall Casey coverage, but to paraphrase Winston Churchill, I’m afraid we’ve only reached the end of the beginning.

2 Responses to The Dream Verdict

  1. […] in July, I wrote that the acquittal of Casey Anthony was a Dream Verdict for the media, predicting that we would continue to see nonstop coverage in which every move Casey […]

  2. […] back in July 2011, I wrote in “Dream Verdict” that Casey Anthony’s every move following her acquittal would be cause for “Breaking News” […]

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