In the name of the … Tweet?

by Kim Taylor

Earlier this month, the “Today” show’s Matt Lauer toured the Vatican, had once-in-a-lifetime opportunity to meet Pope Benedict XVI – and perhaps even more interesting – talked with Monsignor Paul Tighe, Secretary of the Pontifical Council for Social Communications, about the Catholic Church’s move in to social networking.

That’s right.  The same church that still advocates for the Ten Commandments and holds its ground on a number of centuries-old practices is joining the ranks of the social media elite.

While this move seems to contradict every prior move from the Church to remain as traditional as possible, I applaud them for embracing new media and recognizing, as my partner Dan Ward put so eloquently, the Medium is NOT the message.

So, how does the Catholic Church stand to benefit from the Pope tweeting, or the launch of their socially savvy website, News.Va?   As Msgr. Tighe put it,

“I think we’re realizing social media is creating an important debate, discussion.  It’s a growing realization on the part of the church.  But when many young people are relying on social media, if we’re not part of that, then we’re not part of their world.”

Amen, Monsignor.

One Response to In the name of the … Tweet?

  1. […] In the Name of the … Tweet? – June 29, 2011 […]

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