On Dinosaurs and Landlines

by Roger Pynn


On a recent visit to Chicago, my wife and I had a delightful day visiting the Windy City’s great museums.  I love The Field Museum and once again it didn’t let me down when we stepped into the incredible world of A T. Rex Named Sue.  But I was also monitoring things back at the office and when my iPhone couldn’t get a signal inside The Field, it struck me how similar technologies are to species.

We’ve become so dependent on the access and connectivity these handheld devices provide that our needs are outstripping their capability to deliver.  They are connected to networks whose limitations seemed so understandable just a few years ago, but as I think back just four years ago to a plan we wrote advising a client to build everything for 3G technology, I had to laugh.

I would no more tell a client today to “think 4G” than I would advise them to design Flash into a website … or worry about servicing folks who depend upon landlines.  There’s no real definition of it, but you’d better start thinking 5G if you don’t want to be caught behind the curve.

Our partner firm in Kansas City, Morningstar Communications, has a smart blog and Shanny Morgenstern’s post “Phone vs. Web … Does it Work for Them” reminded me of counsel we find ourselves having to repeat more and more today, and it is advice that isn’t likely to go the way of Sue:  whether you’re developing a website or a mobile app, ask first “why is that person visiting us?” and “how?”

One Response to On Dinosaurs and Landlines

  1. Roger – thanks so much for referencing my blog post. You are absolutely correct. As communicators we need to advise our clients to think about what’s next. Communications are only effective if the audience thinks they are.

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