Label Fail

by Dan Ward


Please don’t judge me, but I’m a sucker for microwaveable Swedish Meatball lunches.

I normally follow the directions closely to make sure I don’t overcook this delicacy, but I’m glad I didn’t do so today.  Otherwise, I might have spent hours trying to find the “macaroni and cheese” I was supposed to stir before replacing the film cover.

It’s ironic that this label fail was made by a company calling itself “SmartOnes®.” Good reminder for communications and marketing folks … the Smart Ones are those who check their work.

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