Was NBC Practicing Imagination at Work?

by Dan Ward

GE’s corporate slogan is Imagination at Work.  I wonder who working at GE-subsidiary NBC imagined that not covering GE’s $5.1 billion profit/$0 tax payment would go unnoticed.

As the Poynter Institute’s Kelly McBride points out in Paul Farhi’s Washington Post article, failing to air dirty laundry hurts the organization’s credibility.  That’s music to the ears of anyone in the communications business, and a good reminder for any organization.  Failure to report uncomfortable news doesn’t make it go away; it just adds to the discomfort.


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