Does Moving a Public Notice Online Make it “Not Public?”

by Dan Ward

The Florida Press Association (FPA) has been running a series of advertisements fighting proposed legislation that would remove the requirement for public notices to be posted through paid newspaper ads.

While I happen to agree that public notices should remain in newspapers, I find some of FPA’s arguments confusing.

For instance, its latest full-page ad discusses how broad categories of Florida residents broken out by age and ethnicity lack access to the Internet, then proceeds in the very next line to promote how Florida’s newspapers provide free access to public notices … online.

It just seems odd that after years of encouraging subscribers to go online for the latest news and blog posts, newspapers would complain when others suggest the very same thing.

When you encourage your customers do go elsewhere for your product, don’t get upset when they take your advice.

One Response to Does Moving a Public Notice Online Make it “Not Public?”

  1. roger pynn says:

    FPA quotes Scarborough research that is virtually impossible to find. Quoting only highlights from a study and not letting people at least look at a summary is questionable.

    A reporter worth his or her salt would have asked “can we see this research?” and “what was the methodology?” or “what are you trying to hide?”

    While the ad suggests older populations and minorities lack Internet access, other Scarborough research in 2009 found that only 43% of the public had read a newspaper the day before … and just 62% of those 65+ had done so.

    So now what does the FPA have to say?

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