by Dan Ward
The Florida Press Association (FPA) has been running a series of advertisements fighting proposed legislation that would remove the requirement for public notices to be posted through paid newspaper ads.
While I happen to agree that public notices should remain in newspapers, I find some of FPA’s arguments confusing.
For instance, its latest full-page ad discusses how broad categories of Florida residents broken out by age and ethnicity lack access to the Internet, then proceeds in the very next line to promote how Florida’s newspapers provide free access to public notices … online.
It just seems odd that after years of encouraging subscribers to go online for the latest news and blog posts, newspapers would complain when others suggest the very same thing.
When you encourage your customers do go elsewhere for your product, don’t get upset when they take your advice.