by Dan Ward
Heard today from yet another person who sat through a “media training” session that focused more on what to wear and how to stand than on what to say.
This isn’t a sales pitch (though if you need training, feel free to give me a call), but there’s a reason why our firm offers “message training” instead of media training.
If you don’t already know better than to wear your Marvin the Martian tie and slouch during a TV interview, chances are you shouldn’t be the one on camera. Most of the people we train do know better, so rather than spend time worrying about number of smiles per minute of air time, we talk about message.
Crafting your message and having a strategy for how to consistently communicate it is critical, no matter the audience or setting.
Thanks to smart phones and YouTube, everyone is a journalist. Anyone you interact with should be considered a member of the media. Any group to which you present will have attendees who tweet what you say. Shouldn’t you prepare for that every bit as hard as you prepare for a media interview?