by Roger Pynn
No. Not by terrorists. Not by aliens. Instead, it is data.
As reported in London’s The Telegraph, a student from the University of Southern California says each of us is subjected to the daily equivalent of 174 newspapers in the form of everything from e-mail to ‘round the clock television, to Twitter, text messages and social networking sites.
Dr. Martin Hilbert of USC and his team calculated the amount of information stored and sent from every medium across the globe. They included in the study everything from computers to books to letters and concluded that in the past quarter century there has been a 200-fold increase in the amount of information the average person produces every day.
So what’s the lesson here for those of us tasked with effective communication?
More than ever, it is critical that we take aim and target our audience with pinpoint accuracy and send only useful, relevant information. Remember: spam blockers are amazingly effective.