by Dan Ward
Is ethical reporting as important in sports journalism as it is in mainstream news? If so, then ESPN reporter Erin Andrews’ recent take on a new Nike shoe should draw more scrutiny.
While covering the Rose Bowl on New Year’s Day, Andrews took a swipe at Nike, saying that TCU’s players were slipping on the turf because of new Nike cleats they were wearing.
Two weeks later, a Nike competitor, Reebok, announced that Andrews has signed on as an endorser of its ZigTech sneaker.
Perhaps Andrews had no idea Reebok was interested when she made her report on Nike’s cleats. But if she or her representatives were negotiating with Reebok at the time, what does that say for the credibility of her report? And now that this sports “journalist” is a paid endorser for a sports product, how can she credibly report on any issues regarding athletic footwear or apparel in the future?