by Kerry Martin
With all the excitement of the Golden Globes and Oscar nomination announcements, it can only mean one thing: Awards season has arrived.
Of course Hollywood can’t take all the attention. As most communication professionals know, each spring is the time for recognizing the planning and effort that comprise major Public Relations campaigns through programs like the Florida Public Relations Association’s Golden Image Awards and the Public Relations Society of America’s Silver Anvil Awards. Local chapters of FPRA participate in Image Award programs across the state, while the PRSA Silver Anvil takes nominations from the entire country.
In its 25 years, Curley & Pynn has received its share of awards, becoming the first Florida agency to win a Silver Anvil Award in 1992. But each year presents a new opportunity to showcase the hard work that is involved in promoting a client’s program or brand—and to remind that client that the tools and strategies of a public relations campaign are instrumental in carrying out a sound business plan, whether communicating with internal audiences, potential customers or even public figures.
With deadlines just around the corner (PRSA Silver Anvil is February 25, Orlando’s FPRA Image Awards is March 4 and FPRA’s Golden Image Awards is May 20), we encourage all communication professionals to seek recognition for their work and show clients the power of PR.