by Dan Ward
While attending a dinner with several area communications professionals, I struck up a conversation with a senior executive for a newspaper group’s interactive division.
I mentioned that, as a dinosaur, I still enjoy reading the hard copy of my local newspaper each day, and I expressed that I often find the online version confusing because I can’t tell which content is “today’s news” vs. news from a week ago or longer.
Her response: “why does that matter?”
It matters because understanding current affairs … what is right now impacting our community, our businesses, our families, our country’s global interests … is important. It’s why I subscribe to a newspaper, why I turn to the network news in the evening, and yes, why I click to a news website.
It matters because “online newspapers” should still serve as sources of news (defined as “a report of a recent event,” or “the presentation of a report on recent or new events”), rather than aggregators of content that generates revenue-creating click-throughs.