by Dionne Aiken
It was Thomas Edison who once said “I failed my way to success.”
That said, if you’ve been following any of the buzz lately about the unveiling of the new GAP logo, you’ll agree they have a long way to go.
Twitter, Facebook and design blogs continue to flood with dismay and negative feedback about this epic design faux pas, especially given the history and brand image the GAP has upheld for years.
Despite the negative buzz, we see heightened social media engagement on the topic through a paradoxal Twitter account @GapLogo – tagline “I have feelings, too. Jerks.” and their Facebook page serving as platforms for continued engagement on the topic encouraging discussions and a mass exchange of ideas. This has also sparked design competitions for incentives and has increased traffic substantially to blogs and other social media outlets. Here’s a tweet from UnderConsideration:
We see social media used by a major brand the way it should be. Showing the utmost transparency and engaging customers on a personal level. It’s quite brilliant actually.
Looking beyond the mayhem, this silver lining of engagement and level of consumer responsiveness reveal a heightened sense of brand loyalty. The fact that the GAP is uber-sensitive to this means that they are a few steps closer to finding a solution. Until then … “fail harder.”
I know a lot of bloggers have polls about thoughts on the logo. We get it; everyone hates it. But, what do you think should be done about this?