A Bright Spot for Traditional Media

by Dan Ward

Lost among the alarm bells heralding the death of news media is this interesting finding from the Pew Center for People and the Press, reported in L. Gordon Crovitz’ September 20 Wall Street Journal column:  people are consuming more news, not less.

According to the Pew study, Americans are spending more time accessing news than a decade ago.  The difference, unsurprisingly, is where they’re getting that news.

Among those in their 30s and 40s, as many people now read news through social networking sites as those who read newspapers.  Rather than let an editor they’ve never met decide “All the News That’s Fit to Print,” they’re looking to friends and followers to filter the news for them.

I still enjoy both.  I read a hard copy of the paper each morning, but I also fire up my iPad each day to see what friends are sharing on Twitter and Facebook, and to review the online edition of the Wall Street Journal.

The Pew study tells us that while traditional media continue to struggle turning a profit with all these new distribution channels, they are anything but dead.  If anything, the news they produce is being seen by more eyeballs than ever before.

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