by Roger Pynn
Like many of my peers, I’ve stood behind the need for clients to maintain a “graphic standard” as long as I can remember. “You can’t just let people monkey with your image,” I’d tell them. You have to stand behind your graphic image just as strongly as you stand behind the vision and mission of your company … just as you stand behind your product.
Then along comes Google, which successfully and playfully alters its trademark with what it calls Doodles on an almost daily basis and generates huge brand awareness doing so. There’s been a Google Doodle for almost every holiday or special event imaginable; today they took it up a notch.
Some suggested that today’s interactive Doodle – a collection of colorful dots that scattered when you rolled your cursor over them – was simply to celebrate the company’s 12th birthday, but a Huffington Post story suggested there was more to it. Whether Huffington was right or not, you can see on YouTube that, as often is the case, Google created quite a buzz … as in Brand Building 101.
So while it may be too early to suggest throwing away your graphic standards manual, it is clear times have changed and there’s more than a little wiggle room in how you use your logo these days.