by Julie Primrose
If you’re reading this blog you probably already do, but it turns out a lot of people don’t know what the world of public relations is really all about.
A recent article by Adweek stated that 36 percent of Gallup poll respondents have a negative view of the advertising and public relations industries. After reading the post, I started thinking about why more than one-third of the population dislikes our profession. Surely there are people who legitimately dislike the industry. Maybe they’ve been burned by a less-than-professional PR firm or have an ex who works in PR and has tarnished their perception of the entire industry. If I had to bet though, I would say most people who responded negatively to the poll don’t have a very clear idea of what public relations professionals actually do.
My friends and family who are not involved in the PR world often ask me what exactly I do at my job. I’ve been asked if I do publicity for celebrities, if I “play” on Facebook and Twitter all day, and even if I twist the truth to improve our clients’ reputations. With the latest addition of E!’s “The Spin Crowd” joining a host of recent movies and TV shows that deliver a less-than-accurate portrayal of public relations, it’s no mystery why so many people are confused about our profession.
Last weekend, my sister was in town and wanted to hear all about my new job at Curley & Pynn. As a social worker, she has little experience with the PR profession and she wanted to know more about it. If more people would take the time to learn what public relations really entails–strategic planning, relationship building, crisis management, community relations and so much more–they may have a very different opinion of the profession.
At least we rated above oil and banking, the federal government and seven other condemned industries!