Do We Fit?

by Kim Taylor

When I read this post over at “Brass Tack Thinking” yesterday, I felt a little pain in my side. A few months ago we met several talented PR professionals in our quest to fill a vacancy.

Each of them brought a variety of skills to the table; and most even seemed to meet many or all of our requirements. Yet, time and time again we struggled with the vague “what’s missing?” piece. What did we omit from our requirements? What were we forgetting to ask during the interviews?

The truth is, we may not have known what we were looking for, but we’d know it when we found it …that elusive ‘fit’ that Tamsen talks about in her post.

I tend to think that same ‘fit’ rule applies to the client-agency relationship. There have been times when we knew our proposal was spot-on and that the presentation couldn’t have gone better, but ultimately business didn’t move forward. We’d retrace our steps, wonder where things went wrong and make notes on how we could improve the next go-round.

But, what if – just like with those talented PR professionals – it wasn’t just about skills and ability and it all came down to fit?

3 Responses to Do We Fit?

  1. T. Stangle says:

    I read this around 9:00 this morning and has been lingering in my head for a couple of hours now. I don’t think the term “fit” 100 percent applies in a circumstance of professional services. In my head I imagine a geometric shape, say a cube. At a distance it looks like a perfect cube but once you get close it has nooks and crannies that couldn’t be seen. Something may fit into the shape but just doesn’t “fill” all the voids. I came to a conclusion that every professional service, and person can not be a rigid shape. One needs to have some fluid qualities to properly take the required shape necessary. Even at that I need to have room for additional capacity so as the shape grows so can I. So next time look who can fill the position in addition to who fits.

  2. ben bradley says:

    Maybe “Do We Fit?” is the wrong question. What if we used “Do We/They Get It?” instead?

    In selling, the basic revenue creation process has not changed – know your prospective buyer, understand their issues, cultivate trust, demonstrate you “get the problem” and opportunities happen.

    Maybe the same thing hold true in interviewing? You won’t get hired unless the hiring manager has absolute confidence that you “get” the problem from all perspectives?

  3. […] partner, Kim Taylor, recently asked “Do We Fit?” – looking at the client/agency relationship and why some proposals work while others do […]

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