Know Your Audience

by Connie Gonzalez

We named our blog “Taking Aim” after careful discussion of what we do. There’s little question in our industry that targeted communication is the best communication.

So why is that solicitors think we will buy whatever they are selling when they come knocking at our door? Recently a group of solicitors showed up selling spa services and asked “so what kind of law firm is this?” What little chance they had at pedaling their products was lost when I answered, “We’re a public relations firm.”

As the gatekeeper in this office, solicitors constantly suggest that I ask around to see if anyone in the office would be interested in their product or service. I politely say no and send them on their merry way.

So whether you’re pushing spa deals or public relations, it’s up to you to know your audience.

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