Stick to What You Know

by Kim Taylor

There’s nothing like a recession to get people and businesses thinking about expanding service lines, doing more for less, and even taking on projects that maybe before seemed well outside their area of expertise.

I’ve observed many examples of this and, sadly, most end up producing unsatisfactory results.

So this morning when I received an e-mail from a company I know and love (and with whom I was previously employed), I gasped.

See, when I think of Crate & Barrel I think quality products for the home, an unmatched assortment of kitchen and culinary gadgets and glassware hand-selected from some of the best buyers in the business.

I do not, however, think of luggage.

While I applaud their efforts to expand their product offering, it seems like the equivalent of heading to McDonald’s for a slice of pizza.

Or perhaps looking to Curley & Pynn for your communications strategy and … financial advice.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: