Stick to What You Know

by Kim Taylor

There’s nothing like a recession to get people and businesses thinking about expanding service lines, doing more for less, and even taking on projects that maybe before seemed well outside their area of expertise.

I’ve observed many examples of this and, sadly, most end up producing unsatisfactory results.

So this morning when I received an e-mail from a company I know and love (and with whom I was previously employed), I gasped.

See, when I think of Crate & Barrel I think quality products for the home, an unmatched assortment of kitchen and culinary gadgets and glassware hand-selected from some of the best buyers in the business.

I do not, however, think of luggage.

While I applaud their efforts to expand their product offering, it seems like the equivalent of heading to McDonald’s for a slice of pizza.

Or perhaps looking to Curley & Pynn for your communications strategy and … financial advice.

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