by Dionne Aiken
Confused about all the Search Engine Optimization buzz but want to get your site top ranking? There are experts around every corner, but when it comes to your website, there’s a basic rule of thumb:
Don’t give people the run around. Tell them what you do, be clear and concise, and make it super easy for them to access information.
This is the general idea behind what search engines are looking for when they rank websites. Matt Cutts, software engineer for Google, offers valuable tips on how to make your site more optimized:
- It’s a common error to place more emphasis on meta tags than actual original content. This actually works against SEO. You must have original content and actual text on your site pages.
- Don’t just use fancy terms or generic overused terms. Think about what users will actually type and search for.
- The easiest way to generate content on a site without doing any work is to add the ability for users to leave comments.
- Don’t just add a bunch of links to your site – have a link strategy. Look at where people are online, where the conversations are, and link to/connect to them that way.
- If you use WordPress, Drupal, Joomla or any other similar CMS tool you must always keep it patched/updated with the most recent version or you will get hacked. Hackers and Spammers can then inject code into your site that can cause all those annoying pop- ups, and thus cause your ranking to go down.
He offers a ton more advice in his hour-long review session.
So if you think about keywords, title tags, descriptions, original content, user-generated content, link strategies and campaigns, etc., all this contributes to the ultimate goal of just telling it like it is and meeting peoples’ expectations without all the fluff, padding or trickery.
Search engines will love you – you’ll stick around for a while and ultimately you’ll get that higher ranking you’ve been “searching” for.