by Kim Taylor
If you’ve spent even a short amount of time on Twitter or Facebook since June 11, chances are your tweet stream or Facebook wall have been all aflutter with one word: Gooooooaaaaaaall!
Interaction, excitement and sheer fandom are through the roof. But, as I observe this new media success story, I can’t help but think it happened for one reason … it was organic.
Our firm has long been known as The Strategic Firm®, so don’t get me wrong, I strongly believe in strategy and social media is no exception, but sometimes it’s fun to sit back and watch what happens when it just … happens.