World Cup and Social Media, an Organic Goal

by Kim Taylor

If you’ve spent even a short amount of time on Twitter or Facebook since June 11, chances are your tweet stream or Facebook wall have been all aflutter with one word:  Gooooooaaaaaaall!

Ratings are up, Twitter is down … we probably haven’t seen this many fail whales since the King of Pop’s death (which, incidentally, happened a year ago this week).

Interaction, excitement and sheer fandom are through the roof.  But, as I observe this new media success story, I can’t help but think it happened for one reason … it was organic.

Our firm has long been known as The Strategic Firm®, so don’t get me wrong, I strongly believe in strategy and social media is no exception, but sometimes it’s fun to sit back and watch what happens when it just … happens.

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