Coach Embraces the Power of Social

by Kim Taylor

When Vanity Fair featured prominent women in social media in their “America’s Tweethearts” article last January, I remember gasping at just how far this medium had evolved.

Companies have been flocking to the social scene at a breakneck pace, but which ones are leveraging the popularity and influence to really stand out in the crowd?

Today my vote goes to Coach.  Not because they’re “on” Twitter, Facebook, etc., but because they understand the power, influence and reach of the blogger community enough to partner up for a limited edition, online-only collection of blogger-designed handbags.

So … how are you leveraging your Tribe?

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