by Dionne Aiken
The Orlando chapter of the American Institute of Graphic Arts (AIGA) held their annual Re:Solutions Day Conference this past Saturday. The roster included professionals from different fields and backgrounds that covered a diverse array of topics. The Result: an engaging and enlightening experience with valuable and relevant information to benefit individuals, creatives and business professionals on a whole.
One of the speakers, Alex de Carvalho, talked about building your online presence and brand by engaging your online community and connecting with them through shared experiences. He simplified this process into a 5-Step Pyramid:
We took a very similar approach for this very blog which was recently honored by the Florida Public Relations Association (FPRA) with an Image Award, Judges’ Award and the biggie … a Grand Image Award.
When we started Taking Aim, we began to establish our presence by consistently blogging about relevant and insightful topics working to engage our readers and initiate online conversations. With each post, we began to build a following – and credibility – while establishing an online identity for Taking Aim.
We began with only 50 views a month almost two years ago. Now averaging many, many more views than that per month, we’ve used it as a tool to build our online reputation, and in effect our authority and influence.
This formula for building your brand works. Following these steps and connecting with your audience’s shared interest is the formula for success in establishing your presence online.