The Social Media Quandary

by Roger Pynn

A post titled “I Hate … Facebook?” on FIRMVOICE, a blog from The Council of Public Relations Firms made me wonder whether communicators like me had the same reaction to television back in the days of its infancy.

If you believe Erik Qualman’s statistics, it must have been mesmerizing back in the 50s when, after only 13 years, television had amassed an audience of 50 million. Surely there were people who said “my God, we have to do something about this before people become addicted and give up fresh air and sunshine in deference to Edward R. Murrow.”

Do you think that somewhere during those 13 years public relations executives said “we’d better dump television … it is nothing but a fad?”

Yes, I’m sure there are people who hate Facebook. Some days I hate my second monitor and the combination of Facebook, Twitter and other social media channels I monitor there. But I’m learning to moderate their use and to manage the time they demand.

I’m sick of billboards, too, but eliminating outdoor advertising from a communications strategy might be a bit over the top. Facebook may go the way of MySpace … or it could be the new Google. The issue is connectivity … we are a connected society more than ever before and that isn’t likely to do anything but take giant steps forward. The key is to understand how people connect … the same way we learned how to track their traditional media habits.

3 Responses to The Social Media Quandary

  1. irenelpynn says:

    Absolutely! The important thing to remember is that we can’t stop things like television or social media from happening. What we have to do is learn to understand them and discover how to use them for good, not evil. 🙂

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