by Roger Pynn
Had the iPad been introduced a few days earlier, I imagine Shuda would have pointed to it as proof perfect of his premise. Apple folks have been building on good ideas for ages … proving my longstanding belief that there’s no such thing as original creativity, only good plagiarism. Once they develop a good concept they work tirelessly to milk it for additional opportunities that generate revenue because they’ve outdone themselves.
When I was a newspaper reporter I remember an editor who told me that one day I’d move on because “once you’ve covered one bank robbery, you’ve covered them all.” He was right, and wrong. I moved on, but every time I went to a crime scene I found a new story to tell. My job was to make reading the news interesting … not repetitive.
Shuda’s point is that innovation includes looking at what has already been done and finding new and better ways to meet needs … even if sometimes people don’t know they need anything.
Innovation is not just about invention. It is like a spreadsheet. It is about asking “what if?”