by Kim Taylor
Until recently, Four Square conjured up images of my brother and sisters throwing a rubber ball around on our parents’ driveway.
People can use foursquare to “check in” at locations all over their city, which then updates their friends with their location. Every check-in earns points, and interesting check-ins will earn you badges. Check in at a location more than any other foursquare user and you become the Mayor of that location.
So, what’s the point of all this checking in? Here are my takeaways:
- If you have enough foursquare friends, you can learn about cool and interesting places around your city that you may not have known about pre-check in.
- You can take advantage of businesses that are ‘in the know’ … many are offering specials like Free Drinks for the Mayor (no, not that Mayor … sorry, Buddy)
- You can find out who has the best burger or who gives the best manicure by reading your friends’ Top 12 list of things To Do.
I’m a foursquare newbie. I’m still trying to find my way around, while also reconciling whether the pros (deals & info) outweigh the cons (telling people where I am at every moment). But, I certainly see the appeal for businesses seeking to market to their most loyal fans.
Now that you know the basics, tell me, do you care? Will you foursquare?