by Dionne Aiken
Neenah Paper created an iPhone App called Think Ink that allows users to create custom color palettes from photos taken. Users can also explore the psychology and meaning behind color, and even coordinate colors with papers and order paper samples.
Weber took their recipes beyond the cookbook when they released their mobile Grilling Companion App. Users can access recipes, a grilling timer, shopping lists, sauces, marinades and more.
These marketing approaches take products and services beyond traditional marketing. They integrate them into the consumers’ lifestyle placing information at their finger tips.
In an ever-changing tech world it’s important to consider how people are getting information. Watch as these shifts occur, and tailor your delivery accordingly. Consider non-traditional approaches and find new ways to reach your audience.