The Federal Communications Commission in conjunction with Congress began working on new policies to limit volume levels of loud commercials. Current regulations state that commercials may be as loud as the highest decibel point during a program. That means if you’re watching “24” the Geico cavemen are going to be just as loud as the C-4 Jack Bauer used to keep terrorists at bay.
I understand the struggle to lift advertisements out of the clutter and daily overload of messages. Heck, even parking space stripes are being plastered with ads. The question becomes, how effective is your message when millions of Americans reach for the mute button every time a TV show breaks for commercial?
I have a feeling advertisers and broadcasters alike will not take kindly to new regulations and enforcements (who wouldn’t?), but this may be one consumer protection act that aids both advertisers and customers.