Not So Well Said

by Roger Pynn

Now here’s a well-thought-out statement by an executive announcing a reduction in force:

 “Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company,” said MySpace Chief Executive Owen Van Natta.

While it is true that MySpace has fallen well behind its social networking competitors, one has to wonder how employees felt when that statement drove headlines like this one from

 NewsCorp’s social networking site slashes roughly 430 jobs, citing ‘bloated’ staffing levels and inefficiencies.

Blaming your workers for management mistakes is never a good idea.  If this story had contained even an ounce of compassion for those who had toiled so hard at the social networking collective these thoughts of News Corporation’s CEO of Digital Media Jonathan Miller might be a bit more reassuring to those who will remain down on the farm:

“MySpace grew too big considering the realities of today’s marketplace.  I believe this restructuring will help MySpace operate much more effectively both structurally and financially moving forward.”

Perhaps if they’d just stuck to the script in CEO Owen Van Natta’s memo to employees.  Alas, we’ll never knew who was telling the truth.

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