Online Media Means Lasting Messages

by Elizabeth Buccianti

A newspaper article may have once been Monday’s news and Tuesday’s birdcage liner, but with more and more newspapers posting and archiving content online, news articles are experiencing a much longer shelf life and longevity.

Case in point, the Orlando Business Journal recently reported Orlando making a Fast Company list of “Best Cities for Innovation.” The OBJ report was posted online on May 8, 2009 and the Fast Company article ran in the June 2008 print edition. Was Orlando or the 11 other cities any less of an innovation hotspot from the time the article published? Of course not. If anything, projects that landed Orlando on the list (University of Central Florida’s Med School, Burnham Institute for Medical Research) have grown by leaps and bounds and Orlando has more reasons to call itself innovative than it did in June 2008.

This scenario presents an amazing opportunity for PR professionals garnering media coverage for clients. When an article lives in perpetuity on the Internet, a client’s message endures through archives and Google searches. As C&P teaches in our Message Matrix Training®, news is anything you didn’t know yesterday. With information so readily available on the Internet, chances are that relevant messages will endure much longer than its print date.

2 Responses to Online Media Means Lasting Messages

  1. TJ says:

    Good observation

  2. aditya1411 says:

    All great ideas but I would also add another item to it: consider doing a virtual event/meeting. Virtual events and meetings are a great way to deliver training and enable collaboration especially with travel budgets cut. These solutions are being deployed so rapidly by companies that the market is projected to exceed $18 billion by 2015. If you are interested in how you can use virtual environments attend the Virtual Edge Summit Feb. 22-23 (virtually or in-person if you are in/near Silicon Valley). There is no registration fee if you take a short survey.

    Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, 80 experts will share their experience with you, and be available for one-on-ones. The event also offers a rich program for featuring experts from Cisco, Stanford, IBM, Disney SAP, Oracle, Intel as well as top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

    When: February 22-23, 2010 8am until 6pm

    Where: At the Santa Clara Convention Center in California and virtually in browser based virtual environments offering 2D and 3D experiences.

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