Even the Straight-Talk Express is Tweeting …

by Kerry Gregovich

So sure, maybe John McCain’s foray into the world of Twitter came as part of his PR people telling him it was the “in” thing to do, but the 72-year-old senator’s page has been pretty full and regularly updated since starting on Jan. 23.

Albeit, most of the posts are shout-outs to his TV appearances on Larry King and Fox News (any good PR manager would utilize twitter for announcing coverage!), but recently, he wrote this gem on his twitter page:

Tmr I am gonna tweet the TOP TEN PORKIEST PROJECTS in theOmnibus Spending bill the Congress is about to pass10:08 AM Feb 26th

What I love about this is how perfect the medium works with the message—each tweet creates a sense of a dramatic top ten unveiling—exactly what he was meaning to do. Even the character limitations force the writer to tweet pithy (and in McCain’s case—sarcastic) remarks unlike anything else in the social media blogosphere.

My favorites:

#8. $200,000 “tattoo removal violence outreach program to could help gang members or others shed visible signs of their past” REALLY? 7:50 AM Feb 27th

#7. $300,000 for the Montana World Trade Center – enough said 8:21 AM Feb 27th

#6. $1 million for mormon cricket control in Utah – is that the species of cricket or a game played by the brits? 8:30 AM Feb 27th

#2. $2 million “for the promotion of astronomy” in Hawaii – because nothing says new jobs for average Americans like investing in astronomy 1:56 PM Feb 27th

I have to admit, up until now, I’ve held somewhat of a grudge against Twitter and the banalities of everyday life that 80% of people tweet about (“went to the store” “took the kids to daycare,” “just saw Paul Blart: Mall Cop. It was okay.”).

I certainly wouldn’t have started to follow John McCain if he kept posting the same things he did in the beginning (“on my way to the floor,” “Heading to the Republican Policy lunch,” “Turn on CBS Evening News for my interview with Katie Couric”), but finding humor among even a politician’s micro-blog makes me a little more optimistic for what I’ll find out there.

As I’m writing this, McCain is currently updating a second top ten list “Back by popular demand.” Hope it’s as good as “$1.7 million for pig odor research in Iowa.”

2 Responses to Even the Straight-Talk Express is Tweeting …

  1. Amanda says:

    well.. i guess at least it’s not astrology! haha. nice work, kerry!

  2. tstanglepe says:

    Thanks for this post. I enjoy seeing the world of social media being used by politicians giving individuals a sense on how the real political game is won. It also shows the dysfunctional world of politics and I commend John McCain in this case of bring it to light and showing that politicians don’t seem to be looking out for the right people, only themselves.
    Here at Alan Gerwig and Associates, Civil-Structural Engineers we do look out for the right people and for the right reasons. We engineer a wide range of projects from bridges to residential developments for major developers and municipalities to individuals. We realize every project has a measurement of success and our office strives on teamwork to exceed our clients goals and expectations to make every project as successful as possible.
    Maybe Washington can take a play out of our book and work together a little more, and we as individuals will feel the satisfaction that success will follow.

    Thanks again,

    Thomas Stangle

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