So sure, maybe John McCain’s foray into the world of Twitter came as part of his PR people telling him it was the “in” thing to do, but the 72-year-old senator’s page has been pretty full and regularly updated since starting on Jan. 23.
Albeit, most of the posts are shout-outs to his TV appearances on Larry King and Fox News (any good PR manager would utilize twitter for announcing coverage!), but recently, he wrote this gem on his twitter page:
What I love about this is how perfect the medium works with the message—each tweet creates a sense of a dramatic top ten unveiling—exactly what he was meaning to do. Even the character limitations force the writer to tweet pithy (and in McCain’s case—sarcastic) remarks unlike anything else in the social media blogosphere.
I have to admit, up until now, I’ve held somewhat of a grudge against Twitter and the banalities of everyday life that 80% of people tweet about (“went to the store” “took the kids to daycare,” “just saw Paul Blart: Mall Cop. It was okay.”).
I certainly wouldn’t have started to follow John McCain if he kept posting the same things he did in the beginning (“on my way to the floor,” “Heading to the Republican Policy lunch,” “Turn on CBS Evening News for my interview with Katie Couric”), but finding humor among even a politician’s micro-blog makes me a little more optimistic for what I’ll find out there.
As I’m writing this, McCain is currently updating a second top ten list “Back by popular demand.” Hope it’s as good as “$1.7 million for pig odor research in Iowa.”