The building that houses the offices of Curley & Pynn is only four floors, so when we talk about crafting an “elevator speech” we know it has to be short and to the point.
I fancy myself a storyteller, so it is difficult for me to condense my story into something that can be shared from the time those elevators doors close to when they reopen again in less than a minute.
But, as someone who “relates to the public” I know having an elevator speech is a must.
Spawned from the idea that people frequently make important introductions in elevators, it seems obvious that this type of speech should be something in everyone’s arsenal.
Every employee of a company needs to be able to describe what he/she does and explain in succinct yet memorable terms their company’s mission and vision. But, the message inside the speech has to be about the people.
This became ever more apparent today when my coworker Kim Taylor and I attended a monthly FPRA luncheon in which social media guru Alex Hillman stated the simple yet often forgotten fact that: “people don’t relate to companies, people relate to people – it’s what’s inside the company that is important.”
That simple statement explains exactly why the elevator speech can be such an effective tool at humanizing a company and in sharing its story.
What does your company do? And what do the people inside of it like you do to make that happen?
What’s YOUR story?
If you don’t know it yet, take the stairs!