Talk about Speaking Loudly …

by Roger Pynn

We’re constantly telling clients that they will earn good press for their actions.

I will forever be grateful to Bank of America CEO Kenneth Lewis for demonstrating that actions do in fact speak louder than words.

He and fellow directors jumped into the market today and personally bought up shares of Bank of America Corp. (BAC.N) and the resulting bump in share prices saw BofA share prices up nearly 32 percent in afternoon trading. Lewis alone bought 200,000 shares … that’s a $1.2 million statement and he paid about a half dollar above the previous day’s closing price per share on average.

If you want to send a message, first take action.

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