Don’t Lie to Me

by Roger Pynn

Update: We’re well into Week 3 of the Verizon Free Phone Day that won’t die, and I’m beginning to feel like Bill Murray in “Groundhog Day.” Every day that I visit my favorite coffee shop this 5 Free Phones for The Family offer pops up again.

When is special not special?

If you’re Verizon, it may be any day.

At least that’s the impression I get each day when I see the same sign outside a Verizon store near our home that says five free phones for your family … “today only.” That same sign has been there for a week.

Verizon is a big, sophisticated company, and I realize this little neighborhood store is likely a licensed reseller, but you’d think somewhere in the franchise manual there would be an explanation that consumers are savvy.

Note to merchant: don’t lie to me.

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