Shredding the Concept of the Morning “Paper”

by Dan Ward

The writing has been on the proverbial wall for some time, and now the wall is starting to crack. The Christian Science Monitor has announced that it will become the first major daily newspaper to forego a print edition, moving all daily news online.

Is it a harbinger of things to come in Florida? It certainly wouldn’t surprise me. Daily newspapers in Florida have been cutting staff and cutting copy for some time now, choosing to compete in the online environment rather than focusing on their core product. Think of the savings the Sam Zells of the world will achieve by eliminating production, distribution and real estate costs.

If other papers, such as the Orlando Sentinel, follow this model, it will force a serious change in habits for people like me, who enjoy thumbing through a “real” newspaper every morning.

More importantly, it will also force a major change in how retailers market their products and services. Spending on circulars and print advertising, for instance, will have to be directed to other areas. Will it simply be a transfer of spending to online advertising, or will it represent an opportunity for public relations to play a larger role in product marketing through targeted publicity and promotion, direct communications techniques, social networking, etc.?

It will be interesting to see how this plays out, and which newspapers will be the next to jump headfirst into Web-only distribution.

21 Responses to Shredding the Concept of the Morning “Paper”

  1. akeorlando says:

    Being a previous employee of the Sentinel, I don’t think you have any need to worry about the paper going digital only. Granted, ownership has changed since I worked there, but I don’t think the market would accept it.

    There are too many customers in the Central Florida market that, like you, still enjoy flipping through the pages of a newspaper. I do, though, agree with your thoughts that it will be interesting to watch how other markets progress.

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  5. Henry says:

    Did you post a few of these things on another blog? That one post looked very familiar. Maybe I saw something about it on the news?

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  17. Very nice information. Thanks for this.
    Regards,
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  18. Michael jani says:

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  19. Daniel Chow says:

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    Thanks,
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  21. Best you should change the page name title Shredding the Concept of the Morning “Paper” Taking Aim to more suited for your webpage you make. I liked the the writing nevertheless.

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