Unexpected PR Tools

by Dan Ward

OK … we all know that public relations is more than just party planning and events.

But for two of us on Friday, PR involved eluding capture as we drove through local neighborhoods, opening fire hydrant caps for an impromptu, and far from glamorous, photo shoot.

Fire Hydrant

You use a lot of different tools in public relations: news release, e-mail, telephone pitching, etc. But a pipe wrench?!?

Pipe Wrench

Well, when your client markets an internal valve that fits within fire hydrants to protect the water supply, sometimes you have to get your hands dirty … not to mention, wet.

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