When it Comes to Social Media, Take One Bite at a Time

by Dean Hybl

While recently listening to some outstanding speakers during a very interesting and informative PRSA workshop about social media, I kept trying to envision exactly how the dozens of technology based social media applications they discussed might fit for some of my clients.

Like a kid in a candy store, the natural temptation is to try a little bit of all the different options, but according to Giovanni Gallucci, a self-proclaimed social media ninja, the trick to effective use of technology based social media is not to use everything, but to concentrate on identifying and using the social media tools that work for your specific client.

Chris Elliott, noted travel journalist, reminded us through this Norman Rockwell picture that social media is not a new concept.
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However, over time, technology innovations have made it easier to efficiently communicate with large numbers of people. But is bigger always better?

While it may seem like a great idea to use social media to blast out information about your client to hundreds of thousands of people, the value, according to Marlon Manuel from Edelman, is not in how many people you reach, but in making sure you reach the right people for your client. Marlon said that in the PR world, efficient use of social media is to find the venue that allows a core group of people who use your client’s product to become evangelists about the product or service within the social networking world.

So while it is still very easy to be overwhelmed when looking at all the delicious looking options that are out there in the social media world, it is important to remember that taking one bite at a time might be the best way to ensure that you have an enjoyable and successful experience and don’t end up with a tummy ache.

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