Scooped?

by Dan Ward

A former Sentinel reporter who now blogs about the newspaper penned an interesting entry this weekend, taking the Sentinel and others to task for missing the story of Barack Obama’s vice presidential selection.

While I agree many newspapers around the country were likely upset about not breaking the news in their print editions, I don’t believe the message here is that newspapers are broken.

Instead, the message is that presidential campaigns are now learning what those of us in the communications business have advised for years … news media do not consider it their job to tell your story, and often the best way to ensure your message reaches the audiences most important to you is to take that message directly to them. That’s exactly what Obama’s campaign did.

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