by Kerry Gregovich
In light of Washington’s latest scandal dealing with a public figure lying about infidelity, one question keeps popping up in my mind: How is it that politicians still haven’t learned? In today’s world of full disclosure and extreme investigative reporting, one would think that the truth will come to light at some point … so what good is lying about it?
Putting political opinions aside, this circumstance is yet another testament to the importance of open and honest communication.
As PR professionals, we have long studied best practices for dealing with bad news, and denial ISN’T one of them.
Even if your audiences aren’t too forgiving with the messages that you relay, you can at least be assured that your organization’s credibility remains intact. Because while you can’t always make your clients look “good,” you can make them look professional, honest and sincere.
John Edwards’ campaign manager for his 2008 presidential bid, David Bonior, was quoted as saying: “You can’t lie in politics and expect to have people’s confidence.”
I should think that applies to everything in life.