NYTimes.com Transcends our Concept of “The Newspaper”

August 6, 2010

by Dionne Aiken

Visited nytimes.com lately?  Maybe you logged on during the World Cup

or to track the oil spill.  Well if you haven’t logged on lately you’re missing out.

In such a dynamic information arena, where consumers can get “info-on-demand,” via the Web, smart phone and tech devices in a matter of seconds, some newspapers continue the struggle to keep up – others, like The New York Times, remain forerunners by taking advantage of this dynamic platform.  They grab the reigns and race ahead transcending our concept of the newspaper and news delivery.

In a recent interview, Steve Duenes and Archie Tse from The New York Times graphics department talk about the extensive work that goes into creating all the graphics on the news site.  When you think about the size of the site, the amount of information and small window of turnaround time, this begins to look like a daunting task fit only for a magician.

Duenes & Tse say that starting with a simple (yet sophisticated) foundation is critical in creating graphics that are sustainable but also expandable so that as information is added they hold up over time.  This process involves a lot of painstaking work and sorting through data to effectively communicate data, stories and messages in the clearest manner possible.

The end result?  Their graphics direct in amazing story telling.

From climate changes timelines, to carbon dioxide emissions

interactive tours though Broadway

or the number of Frisks in NYC.

For journalist, editors, and designers alike message delivery and how we tell our story is an important task.  It’s just data but it really all depends on how you look at it.

World Cup and Social Media, an Organic Goal

June 24, 2010

by Kim Taylor

If you’ve spent even a short amount of time on Twitter or Facebook since June 11, chances are your tweet stream or Facebook wall have been all aflutter with one word:  Gooooooaaaaaaall!

Ratings are up, Twitter is down … we probably haven’t seen this many fail whales since the King of Pop’s death (which, incidentally, happened a year ago this week).

Interaction, excitement and sheer fandom are through the roof.  But, as I observe this new media success story, I can’t help but think it happened for one reason … it was organic.

Our firm has long been known as The Strategic Firm®, so don’t get me wrong, I strongly believe in strategy and social media is no exception, but sometimes it’s fun to sit back and watch what happens when it just … happens.


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