April 11, 2014
by Dan Ward
Tim Siedell, one of the funniest people on Twitter (@BadBanana), today offered proof that 140 characters is more than enough to send a powerful message.
“Pretty cool how the Internet allows everyone to have a voice on who should be silenced next.”
Those of us who communicate for a living should strive to put so much meaning into so few words.
September 12, 2013
by Kim Taylor
Since the advent of social media, brands have been destroying their online reputations quicker than you can say “tweet.” If you need an example, just read the latest gaffe from a certain fashion designer whose brand won’t be promoted with any extra Web traffic in this post.
The events of September 11, 2001, gave brands a whole new challenge online. There are some shameful examples of marketing missteps from companies big and small over the years—and, some of the big guys still haven’t figured it out.
Happily, one has. Tuesday night, I caught this tweet from Whole Foods Market:
Notice: it makes absolutely no mention to 9/11, yet I think it says everything it needs to about honoring an historical event.
Thank you, Whole Foods. This post, too, can wait.
March 16, 2011
by Kim Taylor
By now, you’ve heard that comedian Gilbert Gottfried was fired as the voice of the AFLAC duck for his insensitive tweets following the earthquake and tsunami in Japan.
After reading the tweets, I thought “of course they fired him” and “how could he?” but then I remembered … he’s Gilbert Gottfried. He’s not exactly known for his family-friendly shtick.
Now, two days after they muted the duck, I’m wondering what AFLAC was thinking when they employed Gottfried as the voice in the first place.
When you hire someone to be the face or voice of your company, hiring criteria should extend far beyond the ability to quack.