In the last few days, Facebook has been targeted as a sexist company. Ultraviolet, an online group with a mission to combat “sexism everywhere,” feels it is wrong that a woman does not sit on Facebook’s board and encourages the company to invite women to do so before it goes public in a few months.
As I write these words, Facebook may have already been presented with a petition of 58,000 people in support of Ultraviolet’s view. There is a planned protest outside of Facebook’s headquarters in New York City Wednesday afternoon. Facebook has not issued a response on their company website.
Mashable notes Facebook’s COO is Sheryl Sandberg, and she has some clout. To me, Ultraviolet’s logical leap in accusations seems a bit stretched. Their reasoning for Facebook to add women to the board is even less sound. Comments on this article are few and mostly in question of the group’s intentions. I’m sure Facebook (a large company that should know better) has a crisis plan for times like these (I hope). Fifty-eight thousand people cannot go ignored. Facebook has a unique opportunity to extinguish a flame before it goes viral. Addressing an issue is always easier than reigning in a backlash.